Cool Bud Light Profitability 2023. Even before the boycott, “it was always preordained that it. Web the culture wars have cost bud light big time.

Web bud light sales peaked at 42.4 million barrels in 2008 and had dropped to 25.7 million barrels by 2020. Web the culture wars have cost bud light big time. Web it reported an underlying profit of more than $1.3 billion.